Job Searching in a #ToughEconomy - How to Stand Out and Stay Motivated

Even if we’re not officially in a recession, many job seekers feel like the market isn’t working in their favor. Sluggish hiring, fewer openings, and heightened competition can make job searching feel discouraging. But, you’re not alone, and there are strategies that can make a difference.

What the Data Actually Says About Today’s Job Market

Understanding the broader job market helps demystify why it feels so hard right now. According to the U.S. Bureau of Labor Statistics, there were about 7.7 million job openings in late 2025, with a job openings rate of roughly 4.6%, essentially unchanged from last year, indicating a slower hiring environment compared to the boom of the pandemic recovery years. (Bureau of Labor Statistics)

Meanwhile, hiring rates are near historical lows, and the number of people leaving the labor force because they don’t see opportunities has risen significantly. This is a sign that many workers are becoming discouraged and dropping out of the job market entirely. Center for American Progress

In other words, jobs still exist, but competition is intense and roles aren’t moving as quickly as they once did.

So How Do You Stand Out?

When the hiring funnel narrows, it’s crucial to shift from a high-volume approach to a strategic one.

1. Tailor, Don’t Spray

Sending the same resume and cover letter to dozens of employers rarely gets results. Spend your energy customizing each application so it clearly demonstrates why you’re the right fit for that specific role. Research the language and needs in the job description and echo that back in your materials. Indeed

2. Deepen Your Network

Many roles are filled before they’re ever posted publicly (often referred to as the "Hidden Job Market"). Leverage LinkedIn, alumni networks, industry groups, and even informal coffee chats to forge real relationships. This process doesn't need to feel icky and fake. When someone puts in a good word for you, your resume goes straight to the top of the pile. Forbes

3. Focus on Quality Over Quantity

A targeted strategy, where you apply thoughtfully and prepare carefully, often beats firing off dozens of generic applications. Recruiters and hiring managers can immediately tell when you’ve taken time to align your experience with their needs. Forbes

4. Sharpen Your Digital Presence

Your online footprint is now part of your resume. A complete LinkedIn profile, professional website, or digital portfolio can significantly improve your visibility. This helps employers find you as much as you find them. iHire

5. Stay Open to Flexible Roles

In slower markets, contract, part-time, freelance, or temporary work can keep your skills sharp, expand your network, and sometimes lead to full-time offers. These roles demonstrate initiative and resilience to future employers. Luxe Management Group

6. Practice Proactive Outreach

Sometimes the best opportunities come from direct communication. Research companies you admire, and reach out directly to hiring managers or team members to express interest, even before a job is posted. This demonstrates initiative and confidence. Forbes

Staying Energized: Mental and Emotional Tips

Job searching in a competitive market can be emotionally draining, but staying engaged and positive is part of what helps you rise above the rest.

• Set realistic goals. Small daily wins (like networking, refining your resume, or attending an informational interview) build momentum.

• Celebrate progress. Each connection, interview, or learning milestone matters. Keep a tracker going to track your progress and wins.

• Build support systems. Whether it’s career groups, mentors, or peers, a community helps keep motivation high and stress low.

  
  

You Don’t Have to Do It Alone

If navigating this job market feels overwhelming, that’s completely understandable and it’s exactly why career coaching exists.

At Rising Star Career Coaching, I’m here to help you:

• Clarify your goals and strengths

• Build a compelling personal brand

• Create strategies that work even in challenging conditions

• Stay motivated and confident through the ups and downs

Ready to stand out and reach your next career milestone? Contact me via the contact form on my website to begin your personalized journey.